insight   analysis   solutions

When Hutcherson Analytics is called in by a prospective client, the company rarely wants to discuss market direction or the application of some new product.  Their needs and questions are closer to home and their bottom lines. 

​Their questions usually boil down to things they can't afford to get wrong.
  • How many can I sell?
  • Who will buy it?
  • Why will they buy it?
  • Who is the competition?
  • What are the barriers to getting into this market?
TODAY
The North American business environment is changing:
  • The era of historically low capital cost has come to an end. 
  • Increased cost of operating capital.
  • Increased cost of venture capital
  • Global political uncertainty.

The importance of effective allocation of human and capital resources are driven by:
  • pursuit of increased operating efficiencies,
  • increasing capital costs and
  • escalating expectations for return on capital.​
​
Effective business strategies are more important than at any time in the past forty years. Reality-based business planning is crucial for growth and long-term survival.
The CHALLENGE

A good product or service is only part of the formula for a successful business.
​According to Statistics Canada
23% of startups do not survive their first year
64% are shuttered by the close of their fifh year​​
The lack of adequate business planning was identified as one of the principal causes of failure in companies with 1-99 employees. 

​Deficiency in general management, financial management and marketing (i.e. lack of reliable market intelligence, actionable strategies and tactics) were most often identified as the factors leading to bankruptcy. 

Are you or your clients:
  • Developing a Business Plan?
  • Evaluating the launch of a new product?
  • Evaluating the purchase of a product or business?
  • Initiating an IPO?
  • Seeking financing or investors?
Reginald L Hutcherson
Principal
Reginald L Hutcherson has worked with companies on four continents to evaluate North American markets and develop strategies and tactics to capitalize on opportunities, lectures on business strategy and tactics in the U.S., Canada and as far afield as Madagascar.
As marketing manager for three Fortune 500 companies:
  • Increased sales of two mature professional product lines by 97% and 120%​
  • Increased an established consumer/OTC product line sales by 40% and gross profit by 16%
  • Increased quotation activity for major capital equipment by 22% and successful bids 14% ​
Hutcherson Analytics (formerly Hutcherson & Associates):
  • Provided marketing, analytical, strategic and tactical services to more than 60 Canadian and US companies and organizations. 
  •  ​Saved millions of dollars in acquiring distribution rights 
  • ​Provided opportunity and market analyses for successful IPOs
  • Developed an industry position paper presented to the Government of Canada on behalf of a major Canadian trade association.

THE NEXT STEP

We can provide the information your organization needs to develop effective, reality based, market driven business plans to:
  • gain market share,
  • evaluate new products,
  • launch an IPO or
  • obtain financing.
​We provide up-to-date, market intelligence to build effective strategies and tactics.

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​226-886-5855
[email protected]

    cONTACT 

INSIGHT   ANALYSIS   SOLUTIONS

Over four decades of international business experience covering a range of business cycles providing clients with insight, analysis and solutions.  A few of our clients: