insight   analysis   solutions

When Hutcherson Analytics is called in by a prospective client, the company rarely wants to discuss market direction or the application of some new product.  Their needs and questions are closer to home and their pocketbooks. 

​Their questions usually boil down to things they can't afford to get wrong.  How many can I sell, who will buy it, why will they buy it, who is the competition and what are the barriers to getting into this market?
TODAY
The era of historically low capital cost has come to an end.  Many companies will not survive the current economic cycle.  Other companies will not only survive, they will thrive by capitalizing on market opportunities.

Building effective business strategies is more important than at any time in the past forty years.

​The deteriorating state of global economies, increasing capital costs and escalating expectations for return on venture capital, drive the importance of effective allocation of human and capital resources.

Reality-based business planning is crucial for growth and long-term survival.
Are you or your clients:
• Planning the allocation of resources?
• Seeking financing or investors?
• Developing a Business Plan?
• Evaluating the purchase of a product or business?
•​ Initiating an IPO?

​
The CHALLENGE
A good product or service is only part of the formula for a successful business.  Most entrepreneurs are skilled at their particular endeavor but are not necessarily skilled in business planning. 

Most small and medium-size enterprises don't have the in-house skills to produce the market intelligence and analysis required to develop effective business plans.  ​​
According to Statistics Canada, new businesses fail at an alarming rate.
​23% of startups do not survive their first year
​64% are shuttered by the close of their fifth year
The lack of adequate business planning was identified as one of the principal causes of failure in companies with 1-99 employees.  ​Deficiency in general management, financial management and marketing (marketing, i.e., lack of reliable market intelligence, actionable strategies and tactics) were most often identified as the factors leading to bankruptcy.
Reginald L Hutcherson
Principal
Reginald L Hutcherson has worked with companies on four continents to evaluate North American markets and develop strategies and tactics to capitalize on opportunities, lectures on business strategy and tactics in the U.S., Canada and as far afield as Madagascar.
As marketing manager for three Fortune 500 companies:
  • Increased sales of two mature professional product lines by 97% and 120%​
  • Increased an established consumer/OTC product line sales by 40% and gross profit by 16%
  • Increased quotation activity for major capital equipment by 22% and successful bids 14% ​
Hutcherson Analytics (formerly Hutcherson & Associates):
  • Provided marketing, analytical, strategic and tactical services to more than 60 Canadian and US companies and organizations. 
  •  ​Saved millions of dollars in acquiring distribution rights 
  • ​Provided opportunity and market analyses for successful IPOs
  • Developed an industry position paper presented to the Government of Canada on behalf of a major Canadian trade association.

THE NEXT STEP

If you or your clients are:
  • planning the allocation of resources
  • seeking financing or investors
  • evaluating the purchase of a product or business
  • initiating an IPO
​Contact me to discuss how I can support you or your client's market intelligence needs

​Let's  put together a strategy that provides the information your organization needs to develop a realistic opportunity-driven business plan, strategies and tactics to gain market share or the foundation of a successful IPO.

226-886-5855
[email protected]
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    cONTACT 
Over four decades of international business experience covering a range of business cycles providing clients with insight, analysis and solutions.  A few of my clients: